Anchor Text For Internal Links

This post was made Nov 13, 2008 by Carlos del Rio


If you have spent any time working on search optimization, novice to guru (ha ha), then you have spent some time worrying about anchor text. Inc Magazine has an answer for you: just link the entire page to itself. The image above is an accident, I assume because it has been corrected, ...

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Advanced SEO Tips & Techniques

This post was made Jun 30, 2008 by Carlos del Rio


Last week I saw an influx of Advanced SEO posts. I think that they are all off the mark in one sense or another. To me they all seem like this guy: What Shimon Sandler thinks is Advance SEO: An Excerpt: “A silo is a vertical page linking ...

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Creative SEO

This post was made Apr 17, 2008 by Carlos del Rio


Today's SEO review is of James Kinloch site. Yesterday he stopped by to comment on "Are you Doing Opt-in Wrong?" and invited me to check out his site. He wants the phrase creative SEO. What is Creative SEO? To qualify as creative you need to be doing something that is notably out side of the norm. Link dropping in comments & forums, optimizing titles & tags, or building a site map are not really ...

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Optimizing for News and Video Search

This post was made Feb 15, 2008 by Carlos del Rio


To thank Randy Ray for his many comments I am going to tackle video and news search today. Optimizing for video searches. Videos search should be approached in a very similar manner to searches for images. Use standard coding -- for videos that is <object>. Include size parameters for the object and <title> attribute, <name> attribute, and <standby>. Surround the video in related text to your target phrases Use a descriptive file name -- rebuild-a-vespa.mov not g4t667.avi. Link to you ...

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Optimizing For Image Search

This post was made Feb 13, 2008 by Carlos del Rio


Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search. Insert keywords into your alt tag. The first step is including keywords in your alt tag. Images are an area that still relies heavily on user input to determine content. Here’s an example: <img src="filename.jpg" alt="Short ...

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