User Driven Change

credit: JOE M500 Regardless of your intended conversion or the type of users you attract, the following are some general principles that will help your website communicate clearly with anyone. Avoid Clutter Create a Visual Path Be Consistent About Everything…Almost Break Color Scheme for Action Elements Scanning, Not Reading Put the Reading Somewhere Build Content Top, Left, Right then Bottom Streamline Your Processes (Don’t Make Them Think) Professional Work For Professional Results 1. Avoid Clutter Users have a ...

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Breadcrumb links are very popular in discussions of usability. Many people are big fans-- including Jakob Nielsen. But do people actually use them? I have my doubts about breadcrumb navigation really working the way people think it does. There are good and bad things that come with their use, but I think that they offer a good opportunity for testing. Some Good Things About Breadcrumbs: They are easy to recognize They are easy to use They never have ...

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I want to share a guest post from Jeff Sliger to talk about the relationship between Search Optimization and the kind of Website Optimization we discuss in the book. I come at SEO from the point that I was trying to get my own business website to come up when a potential customer was searching.  My website SpaCap.com is where our customers have found out about our custom made Hot Tub Covers since the Internet ...

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credit: Mareen Fischinger No, PPC competitions is not the same as SEO competition. Let's use my name, Carlos del Rio, as example. Organic Search Competition Organic content is a relatively slow moving target. As time passes there is increasing competition, and even stale content continues to compete for placement. The mass of accumulated links can keep out-of-date information high in search queries. Assessing your organic competition involves looking ...

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credit: F3R/n@nd0 (FJTU) One of the hardest questions to answer about an SEO project is how long it takes to see major change in the results. There are three major factors: How long it takes to implement your changes What changes your competitors are making concurrently Whether the Search Engines make a major change during your implementation Depending on your situation you should be watching the results ...

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