Reputation management is a hot issue this year. Companies like Reputation Defender make some outlandish claims about being able to destroy information about you on the Internet. The $100 Seo is going to share a low cost method of managing your reputation.

1. Never do anything you don’t want your kids to find out about
2. When you get caught apologize
3. Take responsibility for your actions
4. If all else fails change your name (note: probably not THAT good of an idea)

Warren Buffet said “It takes 20 years to build a reputation and five minutes to ruin it.” Remember this, but also remember that you are going to make mistakes. The worst thing you can do is employ deception when dealing with your mistakes, respond to negative content in a calm and reasonable manner and your aplomb will become part of your reputation.