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In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social).

Women spend more on social media projects.

More than a quarter of women responded that they spend between half and three-quarters of their time in Social while only just slightly more than 20% of men spend are in that range.

Most frequently position: Manager with 5+ years experience and 25% of time in Social projects.

Female managers are 50% more likely to have blogging among their duties than their male counterparts; however male managers are 2x more likely to have web design as part of their duties, albeit a rare occurrence.

Across all org levels/positions, women are 46% more likely to have blogging among their duties; women are also 30% less likely to be in roles that include web design or web development when they are involved in Social.

Higher floor, but lower ceiling

Women who have Social as a part of their work have a tighter pay range than men (from $35k to $115k). While women are don’t seem to reach as high in salary they do make up more of the population in high pay range. After 5-years experience 62% of women of women are making $75,000 or more; only 41% of their male counterparts make it that far.

Men make up both outliers groups extending up to $200k and down below $20k; men are more frequently on the higher end of pay scale (15% in $115k-$200k) while only 4% of women reach up into that range. Just below 10% of men report their pay between $15k and $35k.

Women have great opportunity in Social Media

At five years of experience women are 50% more likely than men to be making over $75,000 and none of our female respondents are making less than $35,000 by 5-years of experience. On the other hand, men are more likely to be making under $35,000 than they are to be making over $140,000 by the same experience level.

DOWNLOAD the survey data (ZIP File) Please Cite Us When You Use This Data

Special thanks to Bridget Hughes for compiling the data and making the graphs.