Today I was quoted at Crazy Egg
The best lesson I have learned is that testing doesn’t have to be comprehensive to be effective. The first time that I used SilverBack was a defining moment. I recorded 5-minutes of a real person using an e-commerce site and was able to raise cart completion by 13-percent. It only takes a few minutes to solve customer problems if are willing to let go of your ego about the site and hold the customer sacred above all else.
Yesterday Unbounce released the Ultimate Guide to A/B Testing ebook.
What’s in the ebook?
This guide will teach you everything you need to know about A/B tesing, including the all important “What to Test”.
I had a major hand in writing the content of the ebook.
There should also be some good webinar videos coming out soon that I will make a page for. Just you wait. 🙂