Comments on: Metrics For Tracking Social Media Engagement http://www.userdrivenchange.com/metrics-for-tracking-social-media-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=metrics-for-tracking-social-media-engagement Give Them What They Want Wed, 19 Oct 2011 15:06:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Chang http://www.userdrivenchange.com/metrics-for-tracking-social-media-engagement/#comment-629 Peter Chang Tue, 25 Jan 2011 02:32:43 +0000 http://www.userdrivenchange.com/?p=811#comment-629 Thanks for all the explanations of the metrics. I think when using these metrics, it's important to take some of these metrics and establish goals for them up front, and associate with how they would help your final goals. I particularly like how you discussed having different marks for each individual account, brand, etc. These kind of segmentation is so important to really understand the actual impact of these relatively new metrics. I also like your choice of names for these metrics, and how the "true" reach changes as you progress through. I think it would be cool to do some comparison of how some of these metrics might differ when on different social platforms. For example, the magnitude of your reach on FB (Likes of your page) is likely different from your Twitter following. The responses that improve your quality score may vary between the different platforms as well. Thanks for all the explanations of the metrics. I think when using these metrics, it’s important to take some of these metrics and establish goals for them up front, and associate with how they would help your final goals. I particularly like how you discussed having different marks for each individual account, brand, etc. These kind of segmentation is so important to really understand the actual impact of these relatively new metrics.

I also like your choice of names for these metrics, and how the “true” reach changes as you progress through.

I think it would be cool to do some comparison of how some of these metrics might differ when on different social platforms. For example, the magnitude of your reach on FB (Likes of your page) is likely different from your Twitter following. The responses that improve your quality score may vary between the different platforms as well.

]]>