Making the Most of Twitter: Search, Tools and Analytics
This post was made Nov 16, 2009 by Carlos del Rio
credit: eschipul
You may have a Twitter account, but you may not know how to leverage it for your business and personal branding. Given that social media continues to explode and become an important part of all marketing in any industry, as well as impacting how customers are learning about companies and researching purchases, now is the time for you to learn some of the tools at your disposal to understand what is happening on Twitter and measure your success in social media.
This white paper gives you a brief introduction to the essentials of Twitter; discusses Twitter search then jumps into advanced query modification; discusses some key Client applications for intermediate and advanced use of Twitter; defines some metrics that you can use to determine whether your efforts were successful or not; and finally wraps everything together with an implementation plan.
This paper is a quick read (25-pages) and includes access to a simple to use portal for monitoring your reputation or gauging sentiment on Twitter. Download today to improve your Twitter campaigns.
