Comments on: How Twitter and Facebook could save the Mom & Pop shops / Local boutiques http://www.userdrivenchange.com/how-twitter-and-facebook-could-save-the-mom-pop-shops-local-boutiques?utm_source=rss&utm_medium=rss&utm_campaign=how-twitter-and-facebook-could-save-the-mom-pop-shops-local-boutiques Give Them What They Want Mon, 26 Jul 2010 17:15:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Carlos del Rio http://www.userdrivenchange.com/how-twitter-and-facebook-could-save-the-mom-pop-shops-local-boutiques/comment-page-1#comment-351 Carlos del Rio Fri, 02 Oct 2009 22:11:03 +0000 http://www.userdrivenchange.com/?p=620#comment-351 Many small shops need to balance where they put their time online. Even though a dedicated site is more professional/trusted it take more time than updating a Facebook page or Twitter stream. Another upside, like you mention, is that Twitter and Facebook have high visibility and usage. I think small businesses that are customer facing can use social media platforms as an easy introduction to the Internet and build a real website once they have established a presence through social media channels. Many small shops need to balance where they put their time online. Even though a dedicated site is more professional/trusted it take more time than updating a Facebook page or Twitter stream. Another upside, like you mention, is that Twitter and Facebook have high visibility and usage.

I think small businesses that are customer facing can use social media platforms as an easy introduction to the Internet and build a real website once they have established a presence through social media channels.

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