How Do People Who Want Information Behave?
This post was made Nov 04, 2009 by Carlos del Rio
credit: Nic’s Events
How can you tie a behavior like researching to analytics metrics?
Researching users read your content and look at your pictures—they spend time and look around. They don’t generally make contact, unless they are near a
decision. Do you provide enough information that users can go from uninformed to informed in a single visit?
What are the signs that you aren’t fulfilling this need?
- Low conversion
- High page views
- High time on-page/on-site
These are only some of the needs that your visitors are trying to fulfill on your site. Temperaments are only the context that people come from while trying to accomplish a goal. Think about some of the things you do in your daily life and match up what you need with how you behave, and how you
satiate those needs.
For more on using your analytics to identify who is using your website read User Driven Change: Give Them What They Want.
