Google Ads Displaying Locations
This post was made Oct 09, 2007 by Carlos del Rio
Google verifies that I was right about locations appearing in AdWords ads because of GeoTargeting.
We show the name of the region or city based on the Internet Protocol (IP) address of the user. For example, if you target both Madrid and Barcelona, a user located in Madrid sees the word ‘Madrid.’ A user in Barcelona sees ‘Barcelona.’
The inclusion of locations in AdWords is not an indication of the merchants proximity. Google has several functions, including bolding key terms, that are not actual indications of greater relevance. SEOmoz had a post last week that suggests that Yahoo! might be the most fulfilling search engine.
What makes a product fulfilling? Many of the interface changes that have occurred in the past year don’t indicate actual changes. Visual cues like bold and color differences can create strong indications and impressions for viewers that give them a feeling of greater connection to your message. On the Internet indications of location are especially suspect because of IP Delivery. If you are looking for local results be sure to verify the address when you visit the site.
