Comments for User Driven Change

Comment on Coremetrics Doesn’t Suck by ZenoArrow

ZenoArrow — Tue, 09 Apr 2013 12:53:56 +0000

I’m sorry, but as someone who has used Coremetrics, I am in a good position to tell you that to understand why it sucks, you need to look deeper. Segmentation is certainly an issue. Let’s imagine you want a report showing mobile usage in a specific country. Sounds like a basic report right? If you try to create it in Analytics you need to have created a segment BEFORE you wanted to report on it, and happened to have assigned it to a suitable report for your needs (bear in mind there are a limited number of segments available). You could then use Explore, but you come up against limitations there too (good luck getting YoY data, Explore defaults to collecting 400 days only). The big problem at the root of many problems is how Coremetrics stores its data. Immutable data structures have their place, but if you want a useful reporting tool this should be balanced with dynamic views. If anyone reading this is thinking of using Core metrics, my advice? Don’t.

Comment on Coremetrics Doesn’t Suck by gold price

gold price — Wed, 05 Sep 2012 08:08:39 +0000

My overall simplified opinion is this: If your goal is a large data set with multiple metrics spanning multiple categories (on the same level), Coremetrics core reporting suite is perfect for this. If you are looking for easily segmented advanced or company specific data, properly implemented Omniture code will give you easily accessible reports. If you are looking for an out of the box tool that is easy to navigate and you have a smallish data volume, and aren’t looking for a ton of advanced or company specific segmentation, then GA is a great tool for you. Tealeaf is not a great analytics tool, however it is a great monitoring tool, specifically for things like page latency and one off events such as error messages.

Comment on Coremetrics Doesn’t Suck by silver account

silver account — Thu, 30 Aug 2012 02:18:25 +0000

While not disclosing the purchase price, IBM says it has invested $3 billion in its Smarter Commerce initiative designed to address client companies’ technology needs in the digital age. Its investments include its $440 million acquisition of DemandTec , which analyzes consumer buying behavior, announced in December 2011; the 2010 deal to buy web analytics vendor Coremetrics for an undisclosed price, and the August 2010 purchase of online marketing firm Unica for $480 million.

Comment on Coremetrics Doesn’t Suck by Antoine

Antoine — Wed, 16 May 2012 21:00:16 +0000

Interesting article and as a French person living in Canada, I like @Tim’s example on France (Damn those French not capable of speaking english properly …)
In Canada, we face the same reaction against all paid solutions, as companies started adding a GA code and now use only GA, then cancel their coremetrics or omniture’s license (those companies being guilty for not having local offices and sales teams to train and to follow their clients)
et Voila !!!

Comment on Coremetrics Doesn’t Suck by jeff

jeff — Wed, 16 May 2012 20:53:40 +0000

Great point Tim. I agree that often “XYZ Sucks” comes from a one-time user who has been using the alternative for many years. I was actually in that boat with Omniture at first, after using Coremetrics for 5 years and not having a very good training program to introduce me to Omniture. I spent 6 months in Omni learning on my own and thought that it wasn’t a very good tool, only to find out… I was using it wrong! In the last 6 months, I’ve come to appreciate Omniture and it’s functionality. And yes, I agree that analysts tend to treat “their” own tool as a sacred cow… or in the case of everyone’s “favorite guru”, Avinash, he’s become fairly blinded to any other tool due to his ties to GA, and thus I feel that he’s lost some credibility as a “thought leader” in regard to which tool to use. Oops, yeah, I went there. Thanks for your comment!

Comment on Coremetrics Doesn’t Suck by Tim Wilson

Tim Wilson — Wed, 16 May 2012 20:45:16 +0000

Great post! I actually think the ” sucks” statements more often come from people who *have* used the tool, which then makes them feel comfortable passing judgment. The kicker is that these are people who have deep experience in one web analytics tool and then, for whatever reason, found them using a different one. They find themselves bumbling around in the tool and trying to understand it, and it seems “less intuitive” than the tool they really know well. It’s like a native English speaker spending two weeks in France and concluding, “French sucks.”

All tools are complicated, and they all operate with different paradigms — both in their data structure and their interface. Having been super-fluent with Webtrends in the past (but I’m rusty), and now fluent in both GA and Sitecatalyst, I *recognize* that I bumble around in Coremetrics because I simply haven’t learned the language yet.

I can sing the praises and bash GA, Sitecatalyst, or Webtrends. But, I’ve started biting my tongue — analysts tend to treat “their” tool as something of a sacred cow, so it’s tough to have a rational discussion.

Comment on Hello world! by Mr WordPress

Mr WordPress — Tue, 17 Apr 2012 18:20:30 +0000

Hi, this is a comment.
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