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Will Critchlow, Director of Distilled Ltd.
“I love the idea of user driven changes to your website and this framework makes it easy to get started in applying the principles to your own website”
Sandy Jones-Kaminski, Business Development Strategist, BellaDomain.com
“I was thrilled to see the focus on testing within this helpful new book. Noethen and del Rio don’t just explain the concept and value of user driven change, they offer clear examples and actionable insights to improve your site today. Follow their advice and you’ll undoubtedly soon see improvement in everything from conversions to reducing bounce rates.”
Mike Tekula, Owner Unstuck Digital
“The methods in User Driven Change help bring what has been a lot of hopeful guessing down to a science. I was especially pleased with the explanation of pairing metrics to understand the positives/negatives in your analytics through the lens of the user’s intention and desire.”
Michael Martinez, Director of Search Strategies at Visible Technologies
“Del Rio and Noethen make a case for designing content that addresses specific consumer mindsets, needs, and capabilities. They pursue the lowest common denominator between marketer goals and consumer needs — advocating a limited tolerance for bells and whistles that are more impressive and less functional.” From his review at SEO-Theory.
