What is User Driven Change?
This post was made Feb 21, 2009 by Carlos del Rio
Your user data is the key to telling whether you have an effective experience for your customers or whether you need to make changes. You can utilize this data to influence design decisions and provide feedback for your designers in order to create a better experience for your visitors. Go beyond blind landing page optimization. Learn how to make intelligent testing decisions from User Driven Change: Give Them What They Want.
This book will show you specific metrics you can utilize to answer many different questions that you might have about your website.
- How can a business in a saturated industry differentiate their offering?
- How can you tell what’s wrong with your landing page?
- How can you tell if the changes you make worked?
By walking you through answering the following questions we will provide actionable solutions for your website questions:
- How can you make a site that is quick to use and engage?
- How do you create a site that is simple to use?
- How do you create a site that is very inviting?
- How do you create a site that is hard to leave?
We’ll take you through the process of identifying key metrics that indicate a need for a change; the testing process you’ll need to utilize to ensure good usability; the suggested changes we’d recommend for you; follow up analysis to prove that your changes worked and finally follow up steps to take advantage of your findings.
Other key topics in this book include:
- Types of landing pages
- Customer types
- Paid and organic search concerns
This book is geared for beginning to intermediate web worker; whether you are an analyst, designer, developer, marketer or site owner our goal is that you find insight into improving your results from your website.
Carlos and Jeff offer professional working insights across the web.
Webmaster Radio | SEOmoz | Ferazzi Greenlight | Entercom
Critical praise for User Driven Change: Give Them What They Want
“The authors of of this book have distilled their experience so every page is filled with useful and actionable information. My copy looks like some of my college text books with highlighting and notes in the margins.”
– Larry Senechal, Director of Sales at Peak Systems
“In addition to going over user types the book discusses which metrics matter and how to interpret changes in these metrics. Following the guidelines for better design will bring improvements to any site.”
– David Pedersen, PPC Analyst WhitePages.com
“I love the idea of user driven changes to your website and this framework makes it easy to get started in applying the principles to your own website”
–Will Critchlow, Director of Distilled Ltd.
“Del Rio and Noethen make a case for designing content that addresses specific consumer mindsets, needs, and capabilities. They pursue the lowest common denominator between marketer goals and consumer needs — advocating a limited tolerance for bells and whistles that are more impressive and less functional.”
– Micheal Martinez, Director of Search Strategies Visible Technologies
