Basic SEO and How Search Engines Assess Your Page
This post was made Oct 14, 2009 by Carlos del Rio
When a search engine spider lands on your web page it performs the following task: consume all content.
credit: Ferdinand Reus
After ingesting your the entire page it split the content into two groups: Display and Code.
credit: j / f / photos
Display content is anything that is human consumable (text, images and titles). Code content is the elements that determine how display content is presented (HTML, JavaScript, CSS, etc.). The primary concern of the the spider on your page is the displayed content, what you say, followed by semantic mark up (bold, italics, Hx tags), how you structure it, and finally support information (alt and title attributes).
Things that affect your page content:
- What you say.
- How you structure what you say.
- How you support your what you display.
The value of a word, or phrase, is determined in the following order:
- Semantically marked content (bold, italic, Hx)
- Unmarked content (regular paragraphs)
- Tag attributes (alt and title)
These on page values combined with factors like site architecture, external link volume, link text and domain factors determine how you show in the search results.
Visit some of our past posts to learn more about advanced SEO techniques, image optimization and internal architecture structures
