5 Simple Things You Can Do Today to Help Your Site
This post was made Jan 27, 2009 by Carlos del Rio
credit: chasingfun
Let me share a secret. Search engine optimization is not an event. It is a process, or a strategy (depending on how you think about it).
SEO is the combination of many changes, small and large, that add up to growth. If you stop working on your site it will degrade. Here are 5 small things you can do today. Take 15-minutes to do one of these tasks, none of them is particularly technical
- Update a page – it doesn’t have to be major. Take down references to events that have past. Reword a few sentences to read easier or better state your point. Freshness helps you stay valuable to searches; also refining your language helps you communicate better with your visitors.
- Fix a broken link – almost every site has them. Just getting one or two will make things a little better. You internal links aren’t of much value if they don’t go anywhere.
- Visit a competitor – what do they have that you don’t? Write down one thing you can say better than they can. Now put it on your site. Or, take a screen shot of your competitors and take notes on how you can improve your design.
- Use your contact form – a frequent problem that causes low conversions on contact forms is a broken contact form. There are a score of things that can go wrong with forms. Spot-check them at least twice a month to insure you are getting the submissions and the visitor is sent the right place after completing the form.
- Set up a 1-day PPC test – start with your brand and other very specific phrases. Compare your test to your organic results. Just a small boost in visitors can help keep your visibility growing.
Doing these 5 things on a regular basis will help keep your content fresh and current, your links working and get you a little extra data for ongoing campaigns. Each drop you put in the bucket will save you time when you do larger renovations.
wonderful!