Facebook and Motrin Learn a Social Media Lesson

This post was made Dec 29, 2008 by Carlos del Rio


credit: Hamama Hareb [ DaDooDa ] There is a major group of on the web that has very strong opinions, unrestrained passion, and the willingness to plaster the web & your company headquarters with their disapproval.Who is this powerhouse of web savvy movers? New moms. In November Motrin put out a video implying that baby-wearing is fashionable. ...

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The Power of User Driven Decisions

This post was made Dec 17, 2008 by Carlos del Rio


How can a business in a saturated industry differentiate their offering? How can you tell what’s wrong?  How can you tell if the changes you make worked? These are the questions that we will help you answer. You will see these concepts laid out by answering 4 other questions: How can you make a site that is quick to use and engage?  How do you create a site that is simple to use?  How do ...

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The Future Of Search Marketing

This post was made Dec 05, 2008 by Carlos del Rio


credit: Thomas Hawk Search is growing. There is no denying that. Last year, 2007, $19.9 billion was spent advertising online, according to cnet. SEMPO projects that $1.3 billion was spent on search optimization. It is expected that 2008 numbers will be approximately 20% higher. SEOMoz recently lamented the large discrepancy in spend between pay per click (PPC) ...

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