A Glossary of Terms
I’ve seen SEO + PPC = SEM referenced a number of times this week. I don’t agree with that formula.
So, here are the terms the way I use them.
Search Engine Optimization = Actions taken to improve position within organic search
Featured Entries
Web Analytics vendors battle for social media measurement
Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook. My review of these announcements, so far, indicates a parallel product from these companies.
Salary Data For Social Media Jobs by Gender
In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out
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In Other News...
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Taking Advantage of Twitter Search
This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article.
This post covers in-depth how to use the search function to monitor Twitter. This [...]
Posted Jan 21, 2010 by Carlos del Rio
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Salary In Web Marketing and Social Media
After making a hit-or-miss joke about salary compensation I want to follow up with a more informative post on the Forum One survey. Also, Jeff and I invite anyone working in web marketing, design or social media to take a [...]
Posted Nov 23, 2009 by Carlos del Rio
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Making the Most of Twitter: Search, Tools and Analytics
credit: eschipul
You may have a Twitter account, but you may not know how to leverage it for your business and [...]
Posted Nov 16, 2009 by Carlos del Rio